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Why is transparency in Logistics business the need of the hour?

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Customers are not just looking for value but awareness and transparency with respect to environmental factors, political affiliations, and even worker’s rights. While there are still many buyers who are passive processors of supply chain information, it is important to be proactive as customers are ready to take action if something that they don’t like comes to light. A lack of ability to provide proper information in the face of safety or environmental violations can create a negative perception of the brand that demands immediate correction and could possibly take years to recover from.


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