
Peak Season Shipping Prep: Planning for Chinese New Year and Other Surges
A practical guide to managing shipping during peak seasons, including Chinese New Year, Golden Week, and holiday surges.
Learn how importers can prepare for shipping delays, port congestion, and supply chain disruptions with practical contingency planning strategies.

For importers, disruption planning is no longer a crisis-only exercise. It is part of normal freight management.
Current industry data still shows why. Sea-Intelligence reported global schedule reliability at 62.4% in January 2026, with late vessels arriving an average 5.17 days behind schedule. Maersk’s delay guidance says port congestion, customs issues, global emergencies, labor shortages, and fuel disruptions can all create meaningful delay and cost consequences. And as recently as March 2026, Maersk said customers in the Middle East should still expect possible border congestion, customs delays, variable transit times, and route changes caused by alternative routing and tighter security.
That is why the right operational question is no longer “How do I avoid every delay?” The more realistic question is “How quickly can I detect, absorb, and reroute around a disruption before it becomes a stock, cost, or customer problem?”
Many importers wait to build a contingency plan only after a delay is already hurting them. That is expensive timing.
DHL says contingency planning is an essential resilience measure for unpredictable shipping disruptions and recommends dual sourcing and split shipments across sea and air to reduce single-point failures. Maersk’s contingency guidance for air backup says supply-chain disruptions often happen without warning and that backup plans need to be ready to execute in the moment, not drafted after the event starts.
India-side customs timing makes this even more relevant. CBIC’s National Time Release Study 2025 puts average seaport import release time at 79:04 hours, but advance-filed cargo averaged 71:23 hours versus 158:59 hours for late filing. The same study says delays in registration and duty payment by importers remain major contributors to release time.
The first step is not choosing a backup mode. It is identifying where failure would hurt you most.
Maersk’s contingency-planning guidance says businesses should start by mapping dependencies and identifying which supply-chain touchpoints experience the most congestion and which SKUs or lanes cannot afford delay. That means your first list should not be “all shipments.” It should be your production-critical SKUs, customer-critical deliveries, single-supplier inputs, and lanes with the highest historic slippage.
A contingency plan only becomes useful when it is ranked by business impact.
The second step is optionality.
DHL says importers should use dual sourcing and split shipments across sea and air to safeguard against single-point failure. Maersk adds that contingency playbooks should include pre-approved reroutes for every checkpoint in the supply chain, so teams can pivot quickly when disruption hits.
In practice, that means identifying in advance:
which shipments can stay on ocean,
which can be split,
which can move partial emergency air,
and which alternate gateways or lanes are acceptable.
The third step is customs readiness.
Maersk’s delay guidance says incorrect documentation, such as missing or inaccurate invoices, packing lists, HS codes, or product descriptions, can significantly delay customs release. CBIC’s NTRS 2025 shows the same thing operationally: late filing dramatically increases seaport ART, and queries can push release time from around 79 hours to nearly 170 hours for a single query and over 256 hours for multiple queries.
That means a genuine contingency plan includes:
early document lock,
pre-checked HS classification,
customs-broker coordination,
and payment readiness.
Otherwise the shipment may clear the disruption at sea and still lose time at the border.
The fourth step is financial preparation.
Maersk explicitly recommends budgeting for unexpected events and says global emergencies can trigger delays, cost increases, and stockouts. It also lists cargo insurance as a practical mitigation tool before booking. DHL similarly notes that disruptions can create financial penalties well beyond freight, including storage, administration, refunds, or lost sales.
So a serious contingency plan needs a budget line for:
emergency freight uplift,
detention or storage exposure,
alternate inland routing,
cargo insurance,
and working-capital strain if inventory buffers rise.
The fifth step is seeing problems early.
DHL says shipment-tracking platforms and predictive analytics are essential because they support end-to-end visibility and help businesses reroute preemptively. Cogoport’s tracking tools similarly position real-time visibility as a way to anticipate problems before they become crises.
This matters because delays rarely become dangerous all at once. They usually become dangerous when they are discovered too late for a cheaper response.
The most exposed importers are the ones where timing failure quickly becomes a business failure.
That usually includes electronics and component buyers running lean stock, machinery importers with installation deadlines, seasonal or launch-driven inventory, pharma and chemical inputs tied to production, and businesses that regularly use air freight only after an ocean problem has already started. These are the cases where a delay is not just an ETA issue. It becomes a margin issue, a customer issue, or a shutdown issue.
Use this before the next disruption finds you:
Rank SKUs and lanes by business criticality
Map your most common bottlenecks and delay points
Pre-approve alternate routes, gateways, and carriers
Define which shipments can be split between sea and air
Lock customs documents early and validate HS data
Keep payment readiness aligned to urgent arrivals
Hold limited contingency stock on critical items
Decide who activates the contingency plan internally
Put a disruption budget in place before peak season
Make sure shipment visibility is centralized, not fragmented
These are the common disruption-planning mistakes:
waiting until the delay starts to design the response
treating all SKUs as equally important
assuming the backup mode will always be available instantly
ignoring customs and document readiness
having no disruption budget
relying on one supplier, one route, or one gateway
discovering the problem only from the customer side
The strongest contingency plans are usually boring before the crisis and invaluable during it.
This is where integrated execution matters.
Cogoport’s platform offers instant freight quotes, freight rates and schedules, end-to-end logistics services, tracking and visibility, Cogo Assured, and Pay Later. Its tracking tools are designed to provide real-time cargo visibility and earlier warning, while Cogo Assured emphasizes fixed all-inclusive pricing, guaranteed space availability, and real-time execution visibility.
That matters during disruption for a few reasons:
faster freight comparison when a reroute is needed
better visibility into schedule and cutoff changes
stronger coordination between freight, customs, and inland execution
earlier alerts when a shipment is slipping
financing flexibility when contingency freight spend rises
Contingency planning is not about predicting the exact disruption. It is about preparing for the fact that disruption will happen.
Current schedule-reliability data, carrier advisories, and customs-release data all point the same way: the cost of underpreparedness is higher than the cost of basic resilience planning. The importers who map critical dependencies, prepare reroutes, clean up documentation, fund contingency options, and centralize visibility will usually recover faster and lose less when port congestion, delays, or external shocks start affecting the network.
Sea-Intelligence, “2026 starts with Global Schedule Reliability of 62.4%,” 24 Feb 2026. Used for current global schedule-reliability and average delay data.
Maersk, “Spot Freight Delays: Causes, FAQs, and Tips,” 9 Oct 2024. Used for causes of delays including port congestion, documentation, customs issues, global emergencies, budgeting for disruptions, cargo insurance, and flexible routing.
Maersk, “Middle East Operational Update 11,” 17 Mar 2026. Used for the current warning on border congestion, customs delays, variable transit times, and route changes.
DHL, “Tips for dealing with shipping delays,” 4 Dec 2025. Used for contingency planning, dual sourcing, split shipments, technology tools, and communication strategy.
Maersk, “The air freight contingency strategy: Why do you need it, and how can you get it ready for action?” 17 Nov 2025. Used for dependency mapping, critical-SKU identification, stress testing, and pre-approved reroutes.
CBIC, “National Time Release Study 2025.” Used for seaport ART, advance-filing impact, late-filing impact, query impact, and the role of registration and duty payment delays.
Cogoport, platform, tracking, Cogo Assured, and Pay Later pages. Used for current references to instant quotes, visibility, assured booking, and financing flexibility.