The B2B marketplace is perceived tech- phobic which means anything that smells automated to the user cannot be simple. The fight is on, to prove that it is but very simple. It just needs to be addressed, that’s all. Technology need not be feared, it does add only value. The buyer will save time and money and the seller will save on customer acquisition cost, where if a shipper wants rates and clearance, technology will give it all - value, in every service that is provided. How this new striker with a tech-enabled model can herald a movement is to make a statement and deliver a complete package in terms of the price discovery that can assure clarity, compliance to rules, speed, transparency, profitability and instantaneousness. A lot could be replaced by adding value through technology.
Tech can be predictive, Tech can analyse. Said and done, pure tech play cannot change human nature. Herein lies the trick. Technology will need Humans.Solution: the tech driven model brings in the now-needed human touch. A hybrid platform which is not merely a portal, which can be an assisted process to transact the deal. Why hybrid? Because a full-fledged technologically sound platform may not quite be what the buyer may want to adopt immediately. Show the buyer a face, a voice that is capable of being the guide and give some comfort with the initial handholding- that is what technology will do...take it whole lot further.
The idea is brilliant, so why wait till the concept gets tested?
Watch this space for more…. Next: “The Limit(lessness) of Technology”
If you like what we write about, don’t forget to subscribe
Learn how Cogoport is able to achieve the perfect SEO score.
Learn how to manage your container shipments easily using Cogoport’s Booking management tool
What drives Cogoport is a passion for the needs of SMEs and a desire to see them grow.
Digitalisation is just one of the factors that can help enhance the Import-Export process in India, what are the others?
Instant freight quotes for all your logistics needs – shipping, trucking or customs clearance – in one place.
This Week in Ocean Freight
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.