Coronavirus Update!
April 29, 2020

Technology - The need for a human face to it

The B2B marketplace is perceived tech- phobic which means anything that smells automated to the user cannot be simple. The fight is on, to prove that it is but very simple. It just needs to be addressed, that’s all. Technology need not be feared, it does add only value. The buyer will save time and money and the seller will save on customer acquisition cost, where if a shipper wants rates and clearance, technology will give it all - value, in every service that is provided. How this new striker with a tech-enabled model can herald a movement is to make a statement and deliver a complete package in terms of the price discovery that can assure clarity, compliance to rules, speed, transparency, profitability and instantaneousness. A lot could be replaced by adding value through technology.


Tech can be predictive, Tech can analyse. Said and done, pure tech play cannot change human nature. Herein lies the trick. Technology will need Humans.Solution: the tech driven model brings in the now-needed human touch. A hybrid platform which is not merely a portal, which can be an assisted process to transact the deal. Why hybrid? Because a full-fledged technologically sound platform may not quite be what the buyer may want to adopt immediately. Show the buyer a face, a voice that is capable of being the guide and give some comfort with the initial handholding- that is what technology will do...take it whole lot further.

 

The idea is brilliant, so why wait till the concept gets tested?


Watch this space for more…. Next: “The Limit(lessness) of Technology”                                                       

Technology
Editorial Team
Editorial Team
Customer success manager

More articles

Glino Karjadi talks about Digitalisation in Shipping

Glino Karjadi talks about Digitalisation in Shipping

What drives Cogoport is a passion for the needs of SMEs and a desire to see them grow.

Editorial Team
Editorial Team
This is some text inside of a div block.
Cogoport Welcomes Another Passionate Team Member!

Cogoport Welcomes Another Passionate Team Member!

Welcome on Board

Editorial Team
Editorial Team
This is some text inside of a div block.
Oil Prices, Pirates, Mergers, Rates, Freight Tech, and 100 Innovative Companies

Oil Prices, Pirates, Mergers, Rates, Freight Tech, and 100 Innovative Companies

This Week in Ocean Freight

Editorial Team
Editorial Team
This is some text inside of a div block.
Technology - Redefining the Value Addition

Technology - Redefining the Value Addition

How the business model is changing due to technology

Editorial Team
Editorial Team
This is some text inside of a div block.
Global Trade, IMO, Freight Rates, and Logistics Tech

Global Trade, IMO, Freight Rates, and Logistics Tech

This Week in Ocean Freight

Editorial Team
Editorial Team
This is some text inside of a div block.
Cogoport and SEO - A Perfect Blend

Cogoport and SEO - A Perfect Blend

Learn how Cogoport is able to achieve the perfect SEO score.

Editorial Team
Editorial Team
This is some text inside of a div block.
Coronavirus Update!

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Sara Smith
Customer success manager

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Resources

No items found.