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April 29, 2020

Cogoport and SEO - A Perfect Blend

Developing a great website is the first step of creating an amazing online presence. Once the website is up and running it needs traffic, and the only way to achieve it is to have a top-notch Search Engine Optimization (SEO) in place. SEO is a perfect blend of art and technology to boost the organic traffic of the website so that it is visible on the Search Engine Result Page (SERP). A company’s website is the only visual representation of the company, which helps in gaining traction from consumers who are in need of its services- the only way to achieve this is to increase traffic by deploying various methods to make sure that the website is user-friendly while maintaining good response time.


We, at Cogoport, know the importance of having a good SEO score, and use a plethora of methods to make sure, a user who searches for certain keywords, lands on our website. How are we able to achieve the perfect blend of website traffic and user-experience? We have incorporated industry-leading strategies to make www.cogoport.com a best-in-class marketplace for freight.


Proper HTML Structure


Every web developer dreads a website which lacks basic HTML structure and has innumerable errors. An improper structure opens countless pathways for page load errors and broken links. Also, Google’s crawlers pay no heed to a website which lacks structure. Therefore, the entire Cogoport website is written using semantic markup, meaning all the pages have a proper ‘header’, ‘main’, ‘nav’, ‘article’, ‘section’, ‘aside’, ‘address’ and ‘footer’. This has enabled us to score a high page rank score.


Crisp Content


Without a crisp and tailored content, any website is a mere template, and in no way serves the purpose of a platform that a user understands. Our team has created an ironclad SEO-friendly content guideline, which enables us to ease the process for our customers through our high-quality content. A user, who lands on our website easily finds the desired service- this improves our bounce rate and results in a 100% conversion. A high-quality SEO-friendly website contains quality keywords, optimized article length, and a good Page Load Speed.


Meta Tags


Meta Tags are snippets of the text available on the website, they don’t appear on the page itself, but are displayed when the webpage is shown on the search engine page. They provide information to the user about the website’s description.


Canonical Tags


A canonical tag specifies the source URL of a page to a search engine (such as Google). The idea is to declare a single page as its own source or for duplicate pages to reference their source or originating page in order to attain proper indexing. Suppose a single company owns multiple domains, all of them having the same content, Google’s crawlers may mark it as plagiarised- to avoid this we add a canonical tag in the code, letting Google’s crawlers know that all domains belong to a single website.   


Server-side Rendering


Cogoport developers have successfully implemented Server-Side Rendering (SSR) on the website. SSR is a popular technique for rendering a client-side only Single Page App (SPA) on the server and sending a fully rendered page to the client. SSR helps in performing well on devices which have minimum processing power, as the server sends a fully loaded app to the device. SSR allows faster page load speed for our website, which is essential for improving user experience.


Technology
Editorial Team
Editorial Team
Customer success manager

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Sara Smith
Customer success manager

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